Bank of America partnered with strategic businesses who offered non-financial products and services to small businesses and the creative team worked closely with the Small Business Strategy team to develop a scalable platform that could quickly and easily deliver and fulfill custom offers to drive partner's customers into the product funnel. In addition to the responsive site, a series of ad templates were created for both statement inserts and web ads.
Small Business owners have very little time while juggling the demands and responsibilities of running their business so to help keep them connected to relevant information after they open a small business bank account, the "Get Started" site was developed. This responsive, agile-developed site was designed to enable fast and easy navigation to help the user get to information quickly and on any device.
To help enable quick, clear and successful conversations between small business owners and bank associates in banking centers, this brochure provided an easy-to-follow roadmap as well as a good takeaway for the potential new customer.
