BankofAmerica.com
With millions of daily hits, the bank owned websites represent a huge opportunity to deepen relationships with current customers as well as acquire new ones. The creative team worked closely with product and marketing partners from across the consumer bank including Credit Card, Home Loans, Merrill Edge, and Small Business to deliver relevant, engaging and timely ads. With just a few seconds to capture a visitor’s attention, the team vigorously tested to find the best recipe for each product and each audience using A/B and multivariate tests.
